12 janvier 2021
Sabine Kröger (professeure au Département d'économique) et Radosveta Ivanova-Stenzel (Technical University Berlin) publieront un article dans la revue Journal of Economic Behavior and Organization intitulé « How do sellers benefit from Buy-It-Now prices in eBay auctions ».
Ci-dessous le résumé de l'article en anglais.
Abstract : In eBay “Buy-It-Now”auctions, sellers make a take-it-or-leave-it price (BIN-price) offer prior to the auction. A buyer can either buy the good at the BIN-price or start the auction. This article studies how eBay sellers set BIN-prices and whether they benefit from using them. We apply a new experimental approach that combines the advantages of the lab and the field: The experiment is conducted in the lab while using the eBay auction platform and eBay traders. We find that the eBay auction format leads to prices substantially be- low those expected in second-price auctions. Moreover, the publicly available information on eBay about buyer experience and bidding behavior correlates with the observed price deviation and sellers use this information strategically when deciding on their BIN-price. More experienced sellers ask for higher BIN-prices, whereas seller risk aversion does not affect their BIN-price. Compared to an eBay auction without a BIN-price, an auction with a BIN-price is more efficient and generates significantly higher revenue.